Meet the Team | On the Mark Signs

Kayleigh Schaefer

Kayleigh Schaefer is the co-owner of On The Mark Signs and the creative force behind many of the custom signs, graphics, and branding projects that leave our shop every day. She earned her Bachelor of Fine Arts (BFA) in Graphic Design from Buffalo State University and has been working in the sign industry since 2016, combining her artistic background with years of hands-on experience in large-format printing, branding, and visual communication.

With a passion for design and a dedication to exceptional customer service, Kayleigh works closely with every client to turn ideas into eye-catching, high-quality signage that helps businesses and organizations stand out. Whether she's designing vehicle wraps, creating business branding, producing banners, or helping customers choose the right signage solution, she believes every project deserves attention to detail and a personal touch.

Kayleigh enjoys building lasting relationships with customers and takes pride in making the design and ordering process simple, enjoyable, and stress-free. As a local business owner, she is committed to serving the Western New York community with honest communication, dependable service, and products that make a lasting impression.

When she's not in the shop, she's usually spending time with family and friends, enjoying the outdoors, or finding inspiration for her next creative project.

At On The Mark Signs, Kayleigh's goal is simple: provide quality products, exceptional service, and help every customer bring their vision to life.

Melanie Bair

Melanie is the co-owner of On The Mark Signs and brings years of hands-on experience in the sign industry. As a BOCES-certified graphic installer, she has built her career working directly in the field, installing everything from vehicle graphics and fleet branding to storefront signage, and large-format vinyl applications. Having worked alongside 3M-certified professionals, Melanie has developed a strong understanding of proper installation techniques, premium materials, and the attention to detail required to deliver a lasting, professional finish.

Throughout her career, Melanie has worked on projects across both New York and Florida giving her the opportunity to gain experience in a wide range of environments and industries. That diverse background has strengthened her technical skills and reinforced her commitment to quality durability, and customer satisfaction.

Today, as co-owner of On The Mark Signs, Melanie combines her installation expertise with a customer-first approach to help businesses bring their brands to life. She enjoys working closely with clients to understand their vision and guide them through every step of the process—from concept and production to final installation. Whether it's a custom storefront sign, vehicle wrap, dimensional lettering, or a complete branding package, Melanie believes every project deserves precision, clear communication, and exceptional service.